Blaze Your Trail

A manifesto for ambitious women who lead but are tired of the ‘invisible tax’

You’re not burned out because you’re broken. You’re burned out because the game is rigged.

YOU. ARE. DONE.

Done with advice that assumes you have spare time.
Done with being told to ‘just slow down’ by people who’ve never carried a full workload and a full mental load.
Done with being the capable one.
Done with the Oscar-winning performance of being ‘fine’.

Because you always deliver. You think ten steps ahead. You notice what everyone else misses. Your standards are high. You keep the show on the road.

Which is why everyone thinks: She can handle it.

And that’s how it happens.

You become the person who “just sorts it”.
You’re the one who rewrites the email three times so nobody gets offended.
The one who prepares for the meeting as if it’s a court case.
The one who notices the risk before anyone else does, and magically fixes it before it turns into drama.

Then you get rewarded with… more.

More responsibility. Higher expectations. Emotional labour. Scrutiny.

There’s even less room to be human.

You’ve been the CEO of all the jobs for too long — and it shows.

You’re tired in a way that a good night’s sleep doesn’t fix.

No. You’re not ‘bad at coping’.

You did what all responsible women do: you stepped up. You held it together. You kept going… and the world started charging you for being a safe pair of hands.

You might be nodding along to this if you lead a business where:

• The whole thing lives in your head: clients, delivery, marketing, money, decisions - and it’s heavy.

• You’re overthinking your next move and undercharging for your work.

• You’re avoiding visibility because it feels like you’re ‘asking’ instead of offering.

• You’re sick of square-peg strategies that don’t fit your life, values, or capacity (you’re a multifaceted, sparkly peg!).

Or if you lead in corporate:

• You’re ‘senior’ on paper, but still expected to be agreeable, available, and bulletproof.

• You’re managing a team’s emotions, stakeholder politics, and impossible timelines — calmly, of course, no time for ‘hysterics’.

• You’re judged harder and forgiven less (double standards are a real thing).

• You’re doing brilliant work while secretly questioning yourself ALL. THE. TIME.

Different context. Same pattern: overload + overthinking + invisible pressure to be endlessly competent.

There’s a reason for this….

You were sold a ‘Good Girl manual’ that assumes you have endless capacity.
You’ve been told time and again that if you’re struggling, you need to be ‘more resilient’, ‘more organised’, ‘more accommodating’.
But the problem isn’t you. It’s the rules of the game.

This isn’t about men being the villain. It’s about a system that keeps asking women to be exceptional… and be silent about the cost.

That ‘invisible tax’ is the extra weight you carry for free: the emotional labour, the constant pressure to be reliable and likeable, the second shift at home, and the career consequences that unfold when you dare to have a life (kids, caring, menopause, grief, illness - tick all relevant boxes).

The numbers (because this isn’t just ‘a mindset issue’)

It shows up in the stats too (see sources below) -

from the gender pay gap
to the unpaid work gap
to burnout levels in senior roles

Here’s how I can help:

BLAZE Your Trail is transformational coaching for women who lead and don’t have time to work on themselves, which is precisely why they need support that fits real life.

This isn’t about manifesting your next milestone with nothing but positive vibes and a vision board. It’s about clearing the mental overwhelm that’s been keeping you stuck, small, or silent.

It’s about doing the inner work to rebuild what the patriarchal bullsh*t tries to tear apart - your confidence, your clarity, your right to take up space.

We work in 90-day cycles to reduce mental load, make clean decisions, and build self-trust, using your real work and life as the blueprint (not giving you homework for the sake of it).

I’m Lynsey - I’m not a guru, and I’m not here to fix you.

I’m here to help you drown out the noise, steady your shaky confidence and protect your limited capacity.

Bring the anger. Bring the sadness. Bring the ‘What the actual f*ck?’
We’ll get it out of your system — then we’ll use it to decide what happens next

The knowledge deep in your bones

You can’t keep leading, building, and carrying at this pace without paying for it somewhere.

Your body pays for it.
Your relationships pay for it.
Your joy pays for it.
Your mental health pays for it.

This isn’t about doing less because you’re not strong enough.

It’s about doing what matters without disappearing in the process.

My pledge to you

I’m not here to sell you fantasies.

No ‘just be more confident’ crap without practical support.

I’ll challenge your stories and the things you believe about yourself.

We’ll take note of your life stage (work/business, kids, care, capacity) and still make things happen.

You don’t need to be louder; you need to be clearer.
You don’t need to ‘be more’; you need to back yourself.
You don’t need to be small and skinny; you need to be ‘furious and jacked’ (thanks, Kyla Cobbler! 😊).

The hustle culture bullsh*t has had its day.
This is leadership without the invisible tax, and it’s time to stop playing nice.

So, are you in?? Here are the options:

1. Book a Clarity Call with me

   We’ll have a proper conversation to see what’s going on and what would help you right now.

2. If you’re not quite ready for a call yet, start with the quiz.
   Get an idea of the level of support you might need today.

Blaze Your Trail. Not theirs. Yours.

***Stats from above (always gotta have the research to back statements up!):
from the gender pay gap (Ireland 8.6% in 2023; UK full-time 6.9% in April 2025)
to the unpaid work gap (women still do almost twice as much unpaid work per day)
to burnout levels at senior grades (60% of women in senior roles report frequent burnout compared to 50% of their male counterparts).