It’s July, and the kids are off school for the next 8 weeks, and suddenly you start to notice the bookings dropping off, the excuses coming in from your clients for missing their classes and therapies with you. It happens without fail. Summer can be very quiet for people in wellness, routines go out the window when the sun comes out and the kids are home getting under their parents’ feet, so how do you manage to entice them back in?
In this world full of noise and distraction, it can be quite easy to get lost in the complexities of business. Unfortunately, this can lead to overwhelm and exhaustion on your part, trying to do all the things all the time, running your classes, programmes, therapies and doing all the admin, marketing, sales and branding.
When it all starts to get too much and you start spiralling into overwhelm, try paring back and answer the following questions to simplify your business model and avoid burning the midnight oil on things that aren’t relevant right now:
This time of year is always a time to reflect and plan ahead. Some businesses are very busy, while others are less so as the silly season comes upon us. All routines tend to go out the window. Planning ahead tends to happen only after the New Year festivities are over, so take a little time for yourself in early January to think about what you want to be known for in 2019, and ask yourself the following questions:
December can be a crazy month for most business owners, but can also be a quiet time for some, time to reflect on what the year brought to the table, and a time to plan for the new year and all that is to come. It’s a good time to see how you can improve things in your business, perhaps automate certain areas of your business that take up your time, or delegate tasks to others in your team or to a virtual assistant.
You might think you can tackle all the ups and downs that entrepreneurship has to offer, but there will be times that something personal will impact your business; a family emergency, a bereavement, an illness or suffering a setback from an opportunity that you’d hoped would take your business to the next level.
So many entrepreneurs think they have to be able to do everything in their business. But focusing on the one or two things you’re good at means you turn up in your business ‘zone of genius’. This zone is where you combine your top talents and strengths with your purpose – it’s incredibly powerful when you are fully committed to it.
Sometimes you need to create the ideal dream job, the one that ticks all the boxes for you, the one that lets you be as creative or fulfilled in your daily working life as you want. It may be that your dream job is one that you have to seek outside of the normal 9 to 5, one that can’t be pigeonholed into a traditional role.