Do you have integrity in your wellness, health or fitness business? Do you think about integrity in your business often?
And what exactly is ‘integrity’?
This is the one thing my clients have in common - they all want more clients! It’s a common problem in wellness, fitness and the health industries. You start off with lots of good intentions and a heart centred reason for creating your businesses - to really make a difference to the health and wellbeing of your clients, and to create a business you love working with clients who are committed and willing to create the transformations they need.
It’s July, and the kids are off school for the next 8 weeks, and suddenly you start to notice the bookings dropping off, the excuses coming in from your clients for missing their classes and therapies with you. It happens without fail. Summer can be very quiet for people in wellness, routines go out the window when the sun comes out and the kids are home getting under their parents’ feet, so how do you manage to entice them back in?
Knowing you’re a business owner and acting like one are two very different things. As wellness entrepreneurs you focus primarily on the wellbeing and health of your clients, but what about the health and wellbeing of your business? What about developing the business mindset that will help you get to the next level and rally help make your business grow?
There are times when you have to stand back from the distractions and the noise and ask yourself where your business is going and is it on the right path.
Do you have a business plan? Do you know what you want from your business? Do you know who you are in your business? Do you know who the people and processes are that make your business tick, and what vision do you have?
In this world full of noise and distraction, it can be quite easy to get lost in the complexities of business. Unfortunately, this can lead to overwhelm and exhaustion on your part, trying to do all the things all the time, running your classes, programmes, therapies and doing all the admin, marketing, sales and branding.
When it all starts to get too much and you start spiralling into overwhelm, try paring back and answer the following questions to simplify your business model and avoid burning the midnight oil on things that aren’t relevant right now:
Being an entrepreneur has lots of advantages – one being that you can work and serve the people you resonate with the most. At times the lines can get blurred if you don’t set clear boundaries with clients to ensure that both parties get the most from the relationship. You’re there to provide a service, to help them with their health, fitness and wellness, not to get involved personally in the ins and outs of their private life.
I hear many reasons from coaching clients for not taking things to the next level of business, many reasons for not pushing outside their comfort zone and really going for it in their businesses. That comfort zone is like a big fluffy duvet, and it’s cold outside, and there’s scary stuff out there – best to stay inside where it’s warm and comfy.
This time of year is always a time to reflect and plan ahead. Some businesses are very busy, while others are less so as the silly season comes upon us. All routines tend to go out the window. Planning ahead tends to happen only after the New Year festivities are over, so take a little time for yourself in early January to think about what you want to be known for in 2019, and ask yourself the following questions:
December can be a crazy month for most business owners, but can also be a quiet time for some, time to reflect on what the year brought to the table, and a time to plan for the new year and all that is to come. It’s a good time to see how you can improve things in your business, perhaps automate certain areas of your business that take up your time, or delegate tasks to others in your team or to a virtual assistant.
Sometimes you need to create the ideal dream job, the one that ticks all the boxes for you, the one that lets you be as creative or fulfilled in your daily working life as you want. It may be that your dream job is one that you have to seek outside of the normal 9 to 5, one that can’t be pigeonholed into a traditional role. You might already have some ideas about what you like to do in your alternative entrepreneurial career, things that have been brewing in the back of your mind for a long time. So how do you turn your side business into that dream career?
1. Start Small: If you plan to develop your side business to see if it’s a viable option outside of the 9 to 5 cubicle, starting small will help you see if it’s just going to stay as a hobby or if it has legs to grow and develop into something more. If you want to write a book, start it as a blog; if you want to be website or graphic designer, try working on websites for family and friends in exchange for testimonials and referrals, if you want to start a bakery or cafe, start selling your products at the local farmers market. Starting small will give you the confidence to take those baby steps towards a fully fledged business.
2. Find your Flow: Find your most productive time or your ‘flow’ each day and time aside to work on your business, keeping you motivated and focused on the tasks in hand. If you are an early bird, get up 30 minutes earlier than usual to work on your business idea, otherwise do 30 minutes in the evening instead of bingeing on Netflix!
3. Focus! You might only have 20-30 minutes in your day to work on your side business, so make them count! The night before, see where your laser focused session is (perhaps lunchtime or after you put the kids to bed or walked the dog) and work out what you can get done in that space of time. Having 2-3 small goals each day will really make a difference to getting your side business up and running in a short space of time.
4. Network! Telling people about what you plan to do with your business idea is the quickest way to get the word out there. Meeting new people through Meetup groups, business networking events like BNI, Network Ireland, local Chamber of Commerce events will help you meet with like minded people who can refer your business to others or link you up with potential partners, prospective clients, and get your name out there.
5. Don’t get overwhelmed: Setting up a side business can take time and effort, especially if you are working a full time role as well as family commitments and hobbies to boot! Be realistic in what you can get done in the small pockets of time you have. Keep the goals realistic and if you have a bad day (or a bad week!), take time out for a day or two to recharge and start again.
6. Take Action! Nothing will come of your business idea if you don’t take action and focus on why you are spending time on this venture in the first place. Working on your goals in a manageable means every day is a step closer to creating the type of career you want, on your own terms.
7. Experiment! Not every idea will be one that can be a full time business in time. You may feel that it’s best kept as a hobby but don’t be downhearted, it’s better to find out early on in the process that it’s not going to work, instead of spending lots of time researching and over-analysing the ins and outs of the side business. Moving on to the next idea might be the better option, you never know, it could be the one that you enjoy working on the most.
If you feel that the traditional job is not for you, then it’s worth spending some time exploring what it is you really want to do outside the 9 to 5. Because the other option is to spend the rest of your life in roles that don’t challenge you, keep you interested or allow you to make a difference.
So what have you got to lose by experimenting with ideas that could turn into your dream business?
If you'd like some help with this, I offer a 30 minute Profit Plan Strategy call where we look at where you are, where you wnat to be, and how to get you there in your fledgling business. Contact me in the comments below or at firstname.lastname@example.org for more details!