This is the one thing my clients have in common - they all want more clients! It’s a common problem in wellness, fitness and the health industries. You start off with lots of good intentions and a heart centred reason for creating your businesses - to really make a difference to the health and wellbeing of your clients, and to create a business you love working with clients who are committed and willing to create the transformations they need.
It’s July, and the kids are off school for the next 8 weeks, and suddenly you start to notice the bookings dropping off, the excuses coming in from your clients for missing their classes and therapies with you. It happens without fail. Summer can be very quiet for people in wellness, routines go out the window when the sun comes out and the kids are home getting under their parents’ feet, so how do you manage to entice them back in?
Knowing you’re a business owner and acting like one are two very different things. As wellness entrepreneurs you focus primarily on the wellbeing and health of your clients, but what about the health and wellbeing of your business? What about developing the business mindset that will help you get to the next level and rally help make your business grow?
There are times when you have to stand back from the distractions and the noise and ask yourself where your business is going and is it on the right path.
Do you have a business plan? Do you know what you want from your business? Do you know who you are in your business? Do you know who the people and processes are that make your business tick, and what vision do you have?
In this world full of noise and distraction, it can be quite easy to get lost in the complexities of business. Unfortunately, this can lead to overwhelm and exhaustion on your part, trying to do all the things all the time, running your classes, programmes, therapies and doing all the admin, marketing, sales and branding.
When it all starts to get too much and you start spiralling into overwhelm, try paring back and answer the following questions to simplify your business model and avoid burning the midnight oil on things that aren’t relevant right now:
Being an entrepreneur has lots of advantages – one being that you can work and serve the people you resonate with the most. At times the lines can get blurred if you don’t set clear boundaries with clients to ensure that both parties get the most from the relationship. You’re there to provide a service, to help them with their health, fitness and wellness, not to get involved personally in the ins and outs of their private life.
I hear many reasons from coaching clients for not taking things to the next level of business, many reasons for not pushing outside their comfort zone and really going for it in their businesses. That comfort zone is like a big fluffy duvet, and it’s cold outside, and there’s scary stuff out there – best to stay inside where it’s warm and comfy.
This time of year is always a time to reflect and plan ahead. Some businesses are very busy, while others are less so as the silly season comes upon us. All routines tend to go out the window. Planning ahead tends to happen only after the New Year festivities are over, so take a little time for yourself in early January to think about what you want to be known for in 2019, and ask yourself the following questions:
December can be a crazy month for most business owners, but can also be a quiet time for some, time to reflect on what the year brought to the table, and a time to plan for the new year and all that is to come. It’s a good time to see how you can improve things in your business, perhaps automate certain areas of your business that take up your time, or delegate tasks to others in your team or to a virtual assistant.